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Will Facebook Be Effective For B2B Marketing?
By Jeremy Victor
Expert Author
Article Date: 2011-06-16
One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn't a simple answer and it's best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media questions should help.
That said, some of the best expertise on the subject of Facebook for B2B comes from SocialMediaB2B.com's co-founders Kipp Bodnar and Jeffrey L. Cohen. At MarketingProfs B2B Forum , Jeffrey, along with Deirdre Walsh, and Susan Solomon, presented on the topic Facebook for Effective B2B Marketing.
Below is the presentation used for the session. I encourage you to check it out. While it is my bet that the overwhelming value of the session was delivered in that room, the presentation is one of the most succinct I've seen on the topic. It's definitely one I would use with anyone to answer the question, is Facebook marketing for B2B?
Below are two more of my favorite Facebook for B2B posts from Jeffrey and Kipp. If you are not following them and SocialMediaB2B.com, what are you waiting for!
75 of the Best B2B Facebook Marketing Tips
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company.
8 B2B Facebook Landing Pages
B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world's largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects.
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About the Author:
eremy Victor is a B2B marketing and publishing executive who loves all things B2B, technology, and marketing related. With 15 years of experience working in online media and technology companies, he now devotes his working life to being president of Make Good Media, a B2B social media and content marketing consulting company. He leads the firm in helping B2B marketers develop programs that utilize the social web to attract and influence today’s B2B buyers. He also serves Editor In Chief of Make Good Media's online B2B marketing magazine, B2Bbloggers.com.
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