Customer Driven – Episode #4 – Can Online Reviews Help Your Search Rankings?

Don Campbell By Don Campbell
Expert Author
Article Date:

Online Reviews and testimonials can help get the word out about your business, but can they help with rankings in Google and Bing?

If you listened to the previous podcasts, you know the importance of your online presence, and you understand how reviews can help your marketing efforts. Let’s take a look at how your online reviews can also help your search engine rankings.

Everybody is hustling for a high position on Google and Bing. It’s just a part of doing business today. Getting higher rankings will get more people looking at what you have to offer. It will open the door that leads to more sales and conversions.

In this competitive world, you can’t turn down any opportunity to gain a more prominent seat at the search engine table. But how can you get your online reviews to help with that positioning? In this podcast you will learn how online reviews can help your business get better rankings and conversions.

Letting Your Customers Help With Your Search Engine Rankings

Don Campbell has researched the ways that online reviews can impact search engine rankings and knows the advantages and the pitfalls of using them. As founder of Expand2Web and GetFiveStars, Don has explored what it takes to get the most out of online reviews. He has found practical ways that can help any business person use what customers say about his or her business to help their business prosper.

Don reveals how online reviews can help with SEO and improve your company’s ranking. Understanding how reviews come into play with Google and Bing search engine placement can help inform your strategy for using them. It can also strengthen your resolve to ask your customers for those reviews. In this episode Don explores:

  • How the unique content and keywords in online reviews and testimonials can help your search rankings
  • Why online reviews and testimonials also improve conversions
  • How Google sees both good and bad online reviews as “signs of life” for your business
  • Why getting online reviews from diverse sources is important
  • Why its not OK to copy reviews from Google or Yelp and paste them on your website

Featured In This Podcast:

Don Campbell and your host, Kimberly Henrie discuss the advantages of online reviews, and how they are something you should embrace rather than fear. The goal of this podcast is to help you view online reviews as a positive tool that can help your business. In this interview, Don shows you how search engines “see” your reviews and how your reviews can be important tools that help with your SEO efforts. Listen in as Kimberly and Don share these ideas and strategies with you.

So take a few minutes, grab a cup of coffee and hit the play button to join this lively chat. Find out how your customers can help you climb in the search engine rankings.


About Don Campbell
Don is President and founder of, which provides WordPress Websites and Local Search Marketing solutions and training for small business owners and consultants.

Don is a veteran of Silicon Valley Startup Interwoven, where he was created a $5M product line and Microsoft where he was technical evangelist for Office and Office Live. Check out his blog at
  • 152×252
  • 160×600
  • Newsletter Signup
    Get The Email Newsletter! Please subscribe using your company email address