Does Your Online Business Have A Clear Intention?


By Charlene Rashkow

Contributing Writer
Article Date: 03.08.02


Does Your Online Business Have A Clear Intention?
Having the desire to make a ton of money from your on line business is of course a pretty normal objective but have you considered the importance of having a more evolved intention? I am in no way implying that reaping the fruits of your labors through financial gain is not a good intention since that is what most of us hope for but what I am suggesting is something above and beyond only the financial gain. Whatever the project or activity, the wise and savvy entrepreneur incorporates a clear and somewhat purposeful intention. Seeking only a means to a huge fortune will be seen through your communications and often detracts from the success of your business. A more elevated intention is the force that propels you in the right direction and usually makes you more attractive to potential clientele. It's as if our conscious intention takes over and everything we do then supports our overall intention.

Why We Generally Create Websites
As a general rule most of us develop Internet related businesses primarily in the hopes of attracting a larger audience, hence a greater income. This is of course a justifiable objective but there is an important aspect of intention that encourages an even more rewarding result. While everyone's intention is distinct, an intention creates a very strong and qualifying aspect of any endeavor. Successful individuals utilize the power of intention to envision their goals before they arrive. Suffice it to say we all want our businesses to succeed and initially start out with dreams of success but rarely consider what it is we intend overall. If you don't know where you're going, how will you know when you get there?

Do You Know What You Intend For Your Website?
Those who possess a bit of practical know-how understand that without the compelling force of an intention, a web site is merely a picture on a screen. It isn't enough to think that creating and building a web site will draw you the clientele and success you're after for there's a great deal more to the essence of success than just making money. As an example, the other evening someone wrote me asking for permission to use some of my articles in his new newsletter. His e-mail was well written, extremely cordial and very professionally presented. There was a tone to his note that expressed his desire to help me as well as himself. That immediately got my attention. He explained to me who he was and that he had been seeking useful articles for his new e-zine and would enjoy sharing articles I had written. It was very obvious that his goal was not merely self-serving since his intention came through very clearly. When I visited his web site I wasn't surprised to see that it was as warm and genuine as his note. His verbiage both in his message to me and on his web site spoke his intention to empower others and that's exactly what it did. As a result, I wrote to tell him that I would feel honored to be part of his online venture and thanked him for including me. Because it is apparent that he has a very clear intention to not only succeed but to support others in the process, I am confident that his business and newsletter will be a great success.

Valuable, Genuine Intentions
Regardless of your placement on search engines, when you give the best of yourself it cannot help but to shine through and people find you wherever you are. I have discovered and visited some of the most beautiful sites on line when seeking a particular service yet I am not always inspired to explore further. Having a successful online venture isn't just about beauty and interesting graphics but something inferred by the person behind the site that attracts and welcomes visitors. The particular motivation that compels you to conduct your business with certain companies over others usually comes from the underlying intention of genuine and sincere service. You can and should create whatever intention you desire but an intention that has an underlying message of unquestionable authenticity along with a true desire to help others will take you very far. Consider your own visits to particular web sites and why you are either inspired to make contact with a certain company or quickly move on to something or someone else. If you examine your motivations you'll soon discover that there is a quality that immediately draws your attention and compels you to act.

The Intention Of Offering The Best!
Hopefully you have already established a positive intention, which is perceived through the eyes of your reader and mirrors your ideals. If you have not yet created an intention, to support you in doing so take a moment and think of someone that you believe has succeeded at his or her online venture. Next compare it to someone who may have fallen short. What do you think is the difference? I can say without hesitation that a characteristic of service as well as a clear intention to offer the best product and service is more often than not, the intention that will attract success. You may have already fulfilled an intention and are not even aware of having done so. If you're willing to try a little experiment so that you can judge for yourself, create an intention of your own and write it on a piece of paper. Review it occasionally and observe your progress for a period of time. By observing your intention for a little while you will notice when you reach your goal and then if you wish, you can start again by creating another intention. I guarantee having a clear intention will propel you and your online venture automatically to the place you wish to go.


About the Author:
Charlene Rashkow is a Writing Stylist that has successfully written outstanding business material for companies and individuals for more than 15 years. Creating clever promotional materials, Charlene is well known for her press releases, business plans, resumes, brochure copy, web site content and ghostwriting dynamic manuscripts. You may visit Charlene Rashkow at www.allyourwritingneeds.com or write her at Crwriting@aol.com. You can also call her directly at (310) 514-4844


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