Are You Engaging Your Readers?
The written word is a powerful tool when used correctly. The effectiveness of all your written marketing communications, whether they are web pages, blog posts, white papers, case studies or brochures, relies entirely on engagement.

Date: 2011-12-14

Selling Without Just Doing A Sales Pitch
When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:

Date: 2011-11-30

Be Careful What You Post On Social Media Sites
Using social media has become a part of our everyday lives. Once upon a time, we would pick up the phone or pop round for coffee when we wanted to catch up or arrange outings.

Date: 2011-11-16

How to Achieve a Rewarding Blogging Experience
Congratulations! You're a blog owner. It has a catchy name. After submitting a blog post, you're amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that "Cool Blogger".

Date: 2011-11-02

SITE-WIDE SALE: Save 20% on Everything!
Every month, we imprint over a million promotional items for many uses: customer retention, tradeshow giveaways, employee appreciation, new customer generation, brand awareness, and new product launches.

Date: 2011-10-25

Making Your Blog Stand Out
There are oodles of blogs out there covering just about every subject under the sun. In your niche, there are probably thousands of people blogging about the same subjects as you.

Date: 2011-10-19

Why Keyword Research Is The First Thing You Should Do
What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one is easy to answer - your keyword research should always come first.

Date: 2011-10-04

Combining Data To Create Effective SEO Reports
This session at the SMX East New York 2011 focuses on new ways to mine and combine data to create effective and useful SEO reports.

Date: 2011-09-20

How To Build A Valuable Client List And A More Profitable Business
The way to build a great client list, is to feed your business with high quality leads, from your ideal profile of client.

Date: 2011-08-31

The Cost Of NOT Proofreading
It's amazing where inspiration can strike for blog posts. This one came about after a visit to the opticians. I dread going mainly because I have a tendency to faint but on this occasion not only did I not faint, I also came away with a blog post..

Date: 2011-08-15

Establishing Site-to-Local Listing Relevancy
So, you want to start kicking tail and taking names in the local search world? However, you just realized that you don't have a resource for the needed management of local social review properties, you don't have a dedicated local PPC pro and you don't know a link-building professional to help you acquire the right kind of locally relevant links. Time to give up, right? No, while you build your local search strategy and find your resources, you need to ensure that you button down the first step of Local Search that most don't pay attention to, establishing local search relevancy.

Date: 2011-08-03

Debunking Popular Myths Of Social Media
Social media is many things to many people. For some, it's a core part of their overall business and marketing strategy. For others, it's a key player in driving traffic to their blog. For others, it's a new toy they're just beginning to play with. And for some, it's about as interesting as pond moss. So, lots of uses and definitions, depending on who you speak to.

Date: 2011-07-20

Building A Deep Understanding Of Your Customer
A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer.

Date: 2011-07-01

Will Facebook Be Effective For B2B Marketing?
One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn't a simple answer and it's best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media questions should help.

Date: 2011-06-16

Use LinkedIn Groups To Help Extend Your Business Network
Are you using LinkedIn to extend your network through participating in LinkedIn Groups? With a well thought out and executed LinkedIn strategy, LinkedIn Groups can help you extend your network across the globe and attract new investors, business partners, referrals and new clients and customers to your business.

Date: 2011-06-01

Do You Need a Business Case for Social Media?
I had an interesting dinner meeting with a prospect today about how they might use social media. They are a b2b subscription based publication and they were wondering if they should be in the space. I thought about it for a minute and resisted the temptation to just say "yes." Because after all just "being" somewhere and having a few accounts online doesn't really mean much. One of the folks at dinner asked me a simple and point blank question which I'm sure many people would have said yes to.

Date: 2011-05-19

Gaining The Trust Of Your Visitors
How do you feel when you search for something and find yourself on a landing page?

Date: 2011-05-05

What Makes Sense For One Company May Not Work For Yours
Why is it that in the enterprise 2.0 and social CRM (and probably many other) spaces that we always try to offer a prescription to organizations problems based on what other organizations have done? We always hear about blanket statements such as, "there has to be a center of excellence to manage these efforts," "the customer relationship can't just be owned by sales," "you have to be social internal first and than external, "insert blanket statement here." Why?

Date: 2011-04-20

Why Google's +1 Needs An On Page Component
Last week Google announced a new addition to the search engine results page: the +1 button. While there was a huge amount of press surrounding the launch, after playing with it for a few days, I don't think it's going to work unless it has an on page component … soon.

Date: 2011-04-07

Can Customers Find You Offline?
How are you directing people online to your locations offline? Where are your offline locations showing up online? Where are people searching for your information? Online visibility has become increasingly more important for offline businesses because of the change in the nature of people's search for information.

Date: 2011-03-23

Integrating SEO And Social Media Successfully
There's a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization. While many popular biz pubs are catching on, bloggers and consultants like the team at TopRank Marketing have been covering the topic for a while.

Date: 2011-03-09

Your Website Is Very Important To Your Business Success
Recent research findings released by MYOB indicate that only 35% of Australian small businesses have a website. Do you fall into this category? I have to admit this statistics took me by surprise.

Date: 2011-02-23

Simple Ways To Improve Your Site's Quality Score
If you're a Google AdWords advertiser, chances are you'll be very familiar with their quality score ranking. It's an important metric as Google uses your quality score to determine the position of your ads and the cost-per-click of your placement.

Date: 2011-02-09

How To Hire The Correct Social Media Agency
As more and more companies look for help with social media marketing strategies, more and more agencies are following the money, professing to be experts in the space. And, since agencies are full of marketers, it's sometimes difficult to tell the difference between the best and the rest.

Date: 2011-01-26

Your Social Strategy Can Be The Problem Not Social Media
Social media is crap. Social media is a waste of money and time. Social media can't be measured so we're just wasting energy. Social media doesn't offer lead generation. Blah blah blah.

Date: 2011-01-11