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Too Much What, Not Enough Why
In the last couple of sessions I've done, I've urged marketers in general, and search marketers in particular, to step away from the spreadsheet a little more often and start looking at why their customers do what they do.
Date: 2007-12-21
Rackspace: Two Weeks left On Our December Offers
We take on the day-to-day burdens that bog down your IT department, so it can get back to focusing on the important things. That means that you'll never have to implement, update, troubleshoot, patch, monitor, administer, backup data or worry again. That's what managed hosting means at Rackspace.
Date: 2007-12-17
Satisficing, Bounded Rationality & Search
Herbert Simon came up with some pretty interesting concepts, among them satisficing, bounded rationality and chunking. Before Simon, we commonly believed that humans came to optimal decisions in a rational manner, based on the information provided.
Date: 2007-11-15
How Is Advertising Going To Influence Mobile Web Growth?
Advertising will clearly play a major role in the growth of the mobile web, both in terms of consumer demand and in terms of who are the competitive suppliers.
Date: 2007-10-23
The Mobile Web In Canada
If you're concerned about the lack of a Mobile Web in Canada, two items in the Montréal Gazette may well deepen your gloom. Pierre Karl Péladeau, chief executive of Quebecor Inc., in a speech to a business group in Toronto, said new technology like Apple Inc.'s...
Date: 2007-09-24
Have You Dug Into Your Own Long Tail?
You know how it goes when you're a blogger… you love to check your stats every five minutes. But too often we look at the popular search terms that took visitors to our site, and forget about the less popular ones.
Date: 2007-09-12
Content Development For Large Sites
This is the second in our series about building multi-million dollar web sites. In the first article we provided a general overview of the major elements of the process.
Date: 2007-08-16
"Marketers Discover Analytics’ Power"... Say What?
The headline of a recent cover page article for BtoB Online's publication (July 16, 2007) stated, "Marketers discover analytics' power." Hmm…isn't it a little late to finally start listening to what many online marketers have been preaching for years?
Date: 2007-07-25
How Fanatical Support(TM) can work for your business
No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like
patching, updating, monitoring, backing up data and the like. And no more wondering if there's a better way to go about it all.
Date: 2007-07-23
User Experience In Montreal
Excuse this rant, but Users should count more since products and services are created for their users. If more users ranted about their dissatisfactions, perhaps the message would begin to get through.
Date: 2007-07-06
Canadian SEM: Impending Hockey Stick?
Canadian Advertisers, Pull Thy Collective Head Out of Thy Collective Butt? That could have been the subtitle of some recent speeches and writings by Gord Hotchkiss, a well-known Canadian search marketing guru.
Date: 2007-06-18
SES: Built By People, for People & Robots
Finally catching my breath from Search Engine Strategies Toronto 2007. As close to an unqualified success as I could have hoped.
Many attendees including Pauline from HighRankings (who interviewed me for Jill's newsletter) noticed that the freshness of the program
spurred speakers into coming up with new, fresh, cutting-edge material.
Date: 2007-06-15
New Google Analytics Features
After receiving numerous requests for the same features, Google Analytics has added some new features. They include: Clickable URLs - We've added the ability to click on external links in certain reports and navigate straight to those pages.
Date: 2007-06-13
Does Capitalization Matter To Google Or SEO?
There are two types of people out there, those who capitalize and those who don't. When you search for something, do you bother capitalizing your query?
Date: 2007-06-06
Webmaster - An Obsolete Concept?
One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word.
Date: 2007-05-23
Google's Defensible Trump Card?
A thought that came up in a conversation with Michael Ferguson, Ask’s usability guy (which is probably why I like talking to him. He always greases the mental machinery) was Google’s defensible position that personalization offers.
Date: 2007-05-16
Should
Your First Mobile Website Be A .mobi Or A Mobile Subdomain?
In reference to my article "Mobile
Search Site Creation and Optimization - Part 1" Vance Hedderal,
Director of Public Relations at .mobi explains why he thinks
the .mobi extension
should be used instead of a mobile subdomain (i.e. yoursite.mobi
vs. mobile.yoursite.com)
Date: 2007-05-03
Mobile Search Site Creation and Optimization
The following is coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing.
Date: 2007-04-13
Adobe Apollo's Intriguing Marketing Capabilities
Adobe has unveiled the alpha release of Apollo which Adobe's Mike Downey describes as a "cross operating system runtime that allows users to install desktop applications built using web technologies such as HTML, JavaScript and Flash."
Date: 2007-03-20
What Everyone Should Know About Yahoo Panama
With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system.
Date: 2007-03-07
Does Syndication Amount To A Duplicate Content Penalty?
This SEO answer is a follow-up to a common question I received from my recent article "The Most Common Reason for Dropped Rankings: Duplication". To be as clear as possible with my answer I am going to break it down into two sections: one for those who syndicate their own content and the other for those who publish syndicated content.
Date: 2007-02-14
Canadian Teens Are Unaware Of Internet Dangers
A study was released recently indicating that the vast majority of Canadian teens are unaware of the dangers and privacy issues of the internet.
Date: 2007-01-31
Blog Resolutions
It seems that everyone is creating their usual New Years Resolutions list. Bloggers are no exceptions, and you will find resolutions and predictions for 2007 everywhere on the internet. Let's create some blog resolutions of our own.
Date: 2007-01-10
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