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[2004-01-27] Does the Color of Your Web Site Influence Your Marketability?
We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet all too often one of the keys to effective web site results is often overlooked. The color one chooses for his or her web site may not be well thought out and can in fact make all the difference between a well-received site and one that is unappealing to the eye.
[2004-01-23] Website Entrance
Where a customer enters your website an important component to the overall success of your website. The best strategy is to quickly get them to the part of your website that contains the information/ products they are looking for. Make this process easy for them, and they will actually look forward to exploring your website. In part one of this two-part series, we will look at the obstacles most visitors to a new site face and in part two we will look at a way to overcome these obstacles.
[2004-01-22] 7 Steps to Web Sites That Sell
Your web site is like a fight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you miss a step or two, prospects will fall and won't make it in the door to your business. If you put the last step first and your first step last, prospects won't find the steps you want them to take.
[2004-01-14] The Marketing Secret To Page Rank (PR)
Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending.
[2004-01-14] Search Engines & Optimization
Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?
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