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[2003-09-29] Evaluating Online Shopping Cart Software
If you're in a position where you need to evaluate online shopping cart software programs for your company, you're in for a big challenge. There are a ton of shopping cart software vendors online, so how do you decide which one is the best fit for your business? While we can't possibly offer you a definitive solution, we hope the criteria below helps narrow your search by bringing up a few things that shouldn't be ignored.
[2003-09-24] Online Sales Close Secrets
One of the biggest problems in any type of sale is the close. With one-on-one salesmen, getting them to ask for the sale is one of the hardest things to teach. In online selling, where words are the salesman, many times you see the same problem - the writer never asks for the order or business! Do you make that mistake in your marketing?
[2003-09-03] Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.
[2003-09-03] Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way, brand is positioned as the basis for any marketing initiative.
[2003-09-03] The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.
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