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[2003-05-19] Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.
[2003-05-14] Market By Email Without Getting Persecuted
You provide a Web service such as Web site design, Web site evaluation, search engine optimization, graphics design, or copy writing. You find a Web site that could sorely use your services. You send a friendly email message to the Web site's owner.
[2003-05-12] Building Lists (As Quickly As Possible)
Hi Michael:
I'm trying to figure out the best way to build a list as quickly as possible. I could purchase an "opt-in" email list and send them a newsletter -- I have recently positioned my pages for SEO and I could do a PPC campaign (I've already tried and it's luke warm). I thought I'd check with you and see what your thoughts might be.
[2003-05-05] Multicultural Differences in Greetings You Need to Be Aware Of
Multiculturalism is a reality in the US and for those of us who do business globally. The US has more legal immigrants yearly than all the other countries in the world combined. Also there are vast cultural differences among "native" Americans living in the US for several generations, as you know if you've done business with a New Yorker (better be quick!) or bi'ness with a Texan (better stand at a 90% angle to your male companion).
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