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[2003-04-21] 10 Minute Search Engine Optimization
Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO's offer general recommendations and advice. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process.
[2003-04-10] 20 “Make It or Break It” Direct Marketing Questions
Testing is a more important factor in direct marketing success than ever. Why?
Increased pressures on revenue expansion while holding expense budgets steady.
More rapid changes in the marketplace that can be monitored by testing.
Greater choices about media and combinations of media, types of offers, creative strategies and executions
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