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[2002-03-20] The Joy of Targeting Teenagers
Teenagers are the generation that marketing execs would and do spend millions a year to try to understand. Every product directed towards the teen crowd goes through hundreds of changes and focus groups to determine whether or not that particular ad will work. This generation has so many variations to it that to say that you are going to target "all teens" is virtually impossible. We must focus on a common factor that most teens share and can be drawn upon to create attachment to our product.
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