| Are You Engaging Your Readers? |
| The written word is a powerful tool when used correctly.
The effectiveness of all your written marketing communications, whether they are web pages, blog posts, white papers, case studies or brochures, relies entirely on engagement. |
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| Selling Without Just Doing A Sales Pitch |
| When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:
It's full of we
It's a blatant sales pitch
The first point is covered in this very sanitary blog post, so this post will concentrate on the second. |
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| Be Careful What You Post On Social Media... |
| Using social media has become a part of our everyday lives.
Once upon a time, we would pick up the phone or pop round for coffee when we wanted to catch up or arrange outings.
Today, it's a whole different ball game. You can maintain... |
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