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| Today's
Top Videos: |
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| How Ford is Evolving to the World Around Us |
| WebProNews caught up with Scott Monty, social media director at Ford, to talk about all the things Ford had going on at the Blogworld Expo in L.A. and their latest announcements. |
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| Introducing a Social Mobile Marketplace |
| Rob Kramer, the CEO of hipswap.com, talks with WebProNews about the concept of a social mobile marketplace. As he explained to WebProNews, hipswap is similar to Craigslist... |
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| Recent
Articles: |
| Are You Engaging Your Readers? |
| The written word is a powerful tool when used correctly.
The effectiveness of all your written marketing communications, whether they are web pages, blog posts, white papers, case studies or brochures, relies entirely on engagement.
If they don't strike a chord with the reader they will have little or no effect.
Writing marketing materials within your organisation can often lead to text that is full of jargon, unclear and downright boring, which will reflect the reader's perception of your company. And that's not good.
Yes, I know what you're thinking... |
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| Selling Without Just Doing A Sales Pitch |
| When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:
It's full of we
It's a blatant sales pitch
The first point is covered in this very sanitary blog post, so this post will concentrate on the second. |
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| Be Careful What You Post On Social Media... |
| Using social media has become a part of our everyday lives.
Once upon a time, we would pick up the phone or pop round for coffee when we wanted to catch up or arrange outings.
Today, it's a whole different ball game. You can maintain... |
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| How To Achieve A Rewarding Blogging... |
| Congratulations! You're a blog owner. It has a catchy name. After submitting a blog post, you're amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that "Cool Blogger". |
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