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07.30.10 Growing Your Online Presence Through Facebook  By Roxanne Rives With Facebook serveing more than 40 billion ad impressions each month, that means there are unlimited impression spots waiting for your brand to join the facebook market of potential clients or customers. The best news about that fact, that number is only going up. Some ways to grow your facebook page is through good old fashioned word of mouth and grassroots marketing. Taking your biggest customers, your most loyal supporters, and the people that have nothing but great things to say can grow your presence of course, but when they are exhausted and you need to keep growing, facebook ads can be the answer for you! The traffic itself is extremely high, oftentimes better than what can be found on Google itself. The difficult thing with Facebook Advertising has always been getting ad creative and landing pages approved. I have been working diligently in FB ads for the past few months, and while I cannot reveal my source of high success (one page got over 8,000 new friends in around 60 days) the unheard of numbers are all about a combination of mathematics, geographical statistics and content. Advice for first time ad placement..take a few versions of your ad and see what does well and what doesn't. Using the old marketing A/B split testing experiment, you should do well after a few shots out there on FB. If you have to, try a few different photos with the same content and see the difference in what grabs peoples attention. Try a few ads out, if you need to know how to place ads, you can go to facebook advertising located on this page. Comments About the Author: Trying out about 3 new sites per week, Roxanne has chosen Social Media as her flavor. She spends several hours a day online, with a heavy focus on Facebook and Twitter. Learning, reading and sharing with other Social Medialites, Roxanne enjoys StumbleUpon in the place of her cup of coffee every morning. Combining Reddit, Digg, Blogger and Technorati, she recommends anyone to try out several pieces of Social Media and then narrow down to a few favorites that work for you based on your needs. Check out her blog at Social Media Rox. |
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