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02.10.10 Using Twitter And Facebook To Build Your Social Hub  By Danny BrownEarlier we looked at decluttering your social networks, for the simple reason that having too many spreads you too thin. Being spread too thin dulls your impact, and to use social media for your goals (and meet those of your customers) you need to have impact at every touch-point. Think of it like a flashlight in a power cut. All your current networks are lights, and too many lights blind and confuse, especially if they're on at the same time. By cutting the power (culling the dead or less important networks), you naturally switch on the flashlight to guide you to where you can restore power and see clearly again (concentrating on your strongest networks). So now that you've restored power, it's time to start building your power base. To start collecting your conduits, both incoming and outgoing, and focusing their energy on providing the strongest light beam for you and your customers. Powering Your Hub The real benefit of turning your blog into a social media hub is two-fold. You can better manage your social activities, allowing you more time to target and meet your audience. And in return, your audience can find everything they need in one place. They can see your resources; your activities; your skills; your outposts and home-bases. And we all know simple makes for a better user experience. To start building your hub, you need to decide what results you want from the networks you decided to keep. While they can interconnect, there's also a lot of nuances on every network. Knowing how to separate them, and then transfer that effectively to your hub, is where the trick is. So let's look at some of the main ones from both a home-base and an outpost approach. While it still has its issues regarding security and reliability, Twitter has become one of the best social platforms around for a multitude of purposes. Connections, conversations, research, customer service, promotional tool, crisis communications and much more. For these reasons and more, it should be a key ingredient in most social media hubs. • Home-Base. You want your Twitter home-base to offer a few options. Your visitors need to know where to find you; what you're talking about; what interests you; why you're the person to come to for their Twitter business strategy. Twitter itself offers great tools for this. Yet instead of just your feed, provide updates of the markets your customers are interested in; how their business profiles are being viewed; what information they could be missing. If you're on a self-hosted WordPress blog, you can run your Twitter account inside your dashboard - perfect for building your hub and maximizing your time. • Outposts. While you want your blog to be your social media hub, you still need outposts for people to reach out to you on platforms they're comfortable with. But can you expand on that? If it's a company account, do you just have one feed or one for each area? Why not have your HR team on Twitter? Or research? Or digital? Twitter's not just for customer service and marketing - think how you can really use it, and then interconnect back to your hub again. Continue reading this article. About the Author: Danny Brown is the owner of Press Release PR, a boutique agency specializing in search engine optimized press releases and social media PR. He offers consultancy advice on social media and PR to both individuals and corporations He has guest authored at leading web and search marketing site Web Analytics World and is a blog partner of the WebProNews and iEntry business networks. He is also a regular contributor to the Dad-o-Matic project. To read more of Danny's articles or interact with him, please visit danny BROWN - social media PR. |
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