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06.17.09 How Page Rank Sculpting Effects Your Site  By Jaan Kanellis OK hopefully this will be the last time I talk about PR Sculpting on this blog...probably not. Matt Cutts published an interesting post about the technique SEO's understood as PR Sculpting today: Matt Cutts Blog: PageRank sculpting SEOmoz has a nice follow up post as well. OK so what do we take from this? 1. The nofollow effects the ranking of the page it resides on, but doesnt pass juice to the page it is linking to and has for over a year now. "More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each." So if you didn't notice the change over a year ago, why all the fuss now? This "sculpting" people were doing 8 months ago obviously would be the same it is today...according to Cutts. PR Sculpting has not worked (like lots of SEOs would have you to believe) for a long time.
2. As you should have known by now make sure that you are very careful and diligent on who you link out to. According to Cutts you cant be all carefree about it and then clamp the nofollow where you want. Those links still effect your link graph. 3. Just like you always should have, create your navigation smartly. Link out to the pages you want people and bots to visit. Cutts is basically saying to not PR Sculpt or use the nofolloow in anyway for that purpose. He says this MANY times in his post above. 4. Nofollow doesn't pass juice to pages but it sure as hell can make the page the nofollow links on LOSE juice. Confusing isnt it? "[*] Nofollow links definitely don't pass PageRank. Over the years, I've seen a few corner cases where a nofollow link did pass anchortext, normally due to bugs in indexing that we then fixed. The essential thing you need to know is that nofollow links don't help sites rank higher in Google's search results." OK so in short adding the nofollow to a link will stop Google from passing juice through that link but that nofollow link can still greatly change the weight and ranking abilities of the page it resides on. And MOST importantly changes the weight and ability of the links that are nofollowed to pass juice. What are your thoughts? Comments About the Author: Jaan Kanellis, is owner and operator of an independent SEO consulting company, www.KBKMarketing.com. Jaan Kanellis distributes his articles through the newly created SEO blog, www.JaanKanellis.com. Feel free to visit these websites and contact him if interested in his consulting services. |
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