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06.03.09 Canadians Feel Social Media Is More Comfortable  By Manoj Jasra Delvinia recently released a study in which they try to determine the behavior and attitudes of Canadians towards Social Networks. Here is a summary of Delvinia's findings: Highlights about Canada's view towards Social Networking include: • 83% of female Canadians aged 18-30 feel digital technology allows for easier social connections, compared to their male counterparts at 76%. • Only 6% of NGen and 4% of Gen X report visiting recent media darling, Twitter, in the last month. The same as other, less talked about social networks including Hi5, DIGG and Tagged. • There is a significant difference between how frequently Canadians visit social network sites vs. post content. YouTube experiences the greatest difference between views and posts - for example, while 83% of NGen visited YouTube only 6% posted content. While 59% of Boomers visited the site, only 4% posted content. When sharing information online, here's how Canadians felt: • No surprise, NGen feel the safest about sharing any type of personal information online but are more comfortable sharing credit card (79%) rather than address and phone number (50%). • The majority of NGen and Gen X feel safe about sharing and using credit card information; Boomers & Canadians 65+ are significantly less confident (only 46% of Boomers, 39% of 65+ feel safe). • Only the majority of NGen are comfortable sharing demographic information (53%) - the majority of all other generations are neutral or not comfortable sharing information like their age, gender and marital status. • Most Canadians would prefer NOT to share their addresses or phone numbers online. NGen is most comfortable (yet only 29% feel safe), while Boomers are least comfortable (only 22% feel safe).
You can download the full report on Online Communities and Information Sharing at the Delvinia Insight website. Results are based on 11,559 regionally and demographically representative* AskingCanadians™ representative panelists surveyed, 50/50 gender split, broken down as follows: • 1,112 18-30 year olds (NGen) • 3,432 31-44 year olds (Gen X) • 6,222 45-65 year olds (Boomers) • 793 65+ Comments About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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