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10.22.08 SEO Tip: Check Your Reputation And Links Often  By Bill Hartzer This is search engine optimization tip number seventeen in our continuing series of tips from SEO company Vizion Interactive. All of our search engine optimization tips are very specific, shouldn't take much time to fix or review (to check to see if you are following the search engine optimization best practices), and will be rather "short and sweet" and directly to the point. Not following along with our Search Engine Optimization Tips? Our last SEO tip was about creating a breadcrumb trail on your site. To find the previous search engine optimization tips, take a look at one of my previous SEO tips; you should find some links there. All of these "search engine optimization tips" are things I look at when analyzing a site or optimizing it for the search engines. Keep in mind, though, that this is only the beginning. There are a lot more search engine optimization tips coming. For search engine optimization tip number seventeen, let's talk about the current links to your site and the overall reputation that you have already built up. For example, go to Google and search for your company name. In the screen capture below, I did a search for our company name, Vizion Interactive. 
I usually monitor the first 10 or 20 search results. But, let's start digging deeper into the search results, perhaps on the third or fourth, fifth, or even the sixth page of search results. If you start digging this deep you will most likely see pages that mention your company or your company name but don't have an actual link to your company's web site. You might actually see some profiles (perhaps a social media profile) or even another type of site that mentions your company by name but doesn't have a link.
Search Engine Optimization Tip: start contacting some of these sites' owners to see if you can get the link changed to your preferred link text (e.g., search engine optimization firm or search engine optimization company links to VizionInteractive.com) or if there is no link then ask for a link. Also, keep in mind that you will probably get different results for "Vizion Interactive" than searching for Vizion Interactive without the quotes. And most likely if you spend some time cleaning the mentions of your company and paying attention to your company name (and even perhaps your own name) then you will help the search engine optimization of your site: and you will help your reputation at the same time. The next thing you will want to do is to look at the list of current links to your site. Continue reading this article... About the Author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster’s Vizion Interactive’s already robust search engine marketing and social media marketing offerings. |
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