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                       An iEntry.com Mailing
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       WebProNewsCanada - New Google Analytics Features
                       June 13, 2007
             http://www.webpronewscanada.com/

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New Google Analytics Features
Manoj Jasra | Expert Author


After receiving numerous requests for the same features, Google
Analytics has added some new features. They include:

    * Clickable URLs - We've added the ability to click on
      external links in certain reports and navigate straight to
      those pages. These external outbound links are available in
      the Referring Sites, Top Content, Top Landing Pages, and Top
      Exit Pages reports.

    * Hourly Reporting - Many of the reports now have a "View by:
      Daily/Hourly" switch that allows you to select whether you
      want to see your data by day or by hour.

    * Adwords Integration- It’s now easier to add an AdWords
      account to an existing Google Analytics account.

    * Search Engine Detection - The list of French search engines
      has been updated to include aol.fr, club-internet.fr, and
      voila.fr. US search engines now include mama.com.

    * Report Linking Issue Fixed - Reports that are newly added to
      the dashboard now have their data properly linked to their
      more detailed versions.

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    * Added Support - We've added more Help resources to the Email
      Reports interface.

    * Smoother Registration - Some countries have been added to the
      list menu in Step 2 of the Account Activation process. The list
      is now consistent with available country choices in AdWords.

    * Translation Errors Fixed - Some translation errors and
      omissions in the interface and Help Center have been corrected.

    * Bounce Rate Issue Fixed - Bounce rates measurements have had
      their colors changed for visual consistency. A decrease in
      bounce rate is now colored green to match other positive
      changes, while an increase in bounce rate is colored red like
      other negative changes.

    * Cross-segmenting by Network Location has been added to the
      standard list of segmentation options throughout the interface.

    * More data viewable at once - We have increased the maximum
      number of table rows per page from 100 to 500 rows.

Personally I really liked the addition of the hourly reporting and
clickable URLs and am amazed how fast these new features/updates
were rolled out - well done Google Analytics Team!

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About the Author:
Manoj has been working in the search engine marketing industry since
2002. He started out as a software developer but now provides
in-depth web site analysis using web analytics.

http://www.enquiro.com

Manoj is also the author of Web Analytics World. Web Analytics is an
essential component in developing a successful online campaign. Help
convert visitors into customers by understanding them.
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