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Vonage Users Do It On The Phone
Can you guess VoIP company Vonage's latest selling point? Nope. Try again. Sorry,
no. It's cheaper phone sex. Seriously. No, really, it is. In a Valentine's Day
effort to highlight the benefits of long distance savings, Vonage Canada and Decima...
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QumanaXP Public Beta Launched
For the past few weeks, I've been trying out the closed beta versions of QumanaXP,
an offline blog editing tool that is available in versions for Windows and Mac
platforms. While I've not been using it for every post I've been...
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 WebProWorld
Search Forum |
Spam
vs Density
What do search engines consider as spam? Does keyword counts matter or is everything
based on keyword density? If your home page uses the word "sports" 130 times would
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Adding
articles with asp.net
I am setting up my website to where I can add new content (articles, tips, etc)
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describe the content.
Prep
a site for sale
I am getting ready to sell a website and have a few questions. 1. The site I'm
selling is an add-on site to another site I own(hosting company is Lunarpages).
The main site has a dedicated IP...which of course these two...
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03.03.06
NeoSEO, Optimization
In The Emerging Search Sphere
 By Jim Hedger
About ten years ago my brother and I ventured to the Edge of the World. It is
located a few hundred kilometers (120mi) northwest of Thunder Bay Ontario.
The Edge of the World is a high cliff near the hundredth meridian, the place where
the expansive flatlands, the prairies are said to begin. It marks the point where
the Canadian Shield gives way to the endless grasslands and presents a vista that
stretches as far as the eye can see.
From where I was standing, about two hundred meters (500') above the cliff base,
eternity was a forest full of uniquely distinct trees. What is not apparent to
observers standing hundreds of feet above the great forest is the action happening
below the canopy. Underneath the treetops, the forest is full of life. It is an
intricate network of sustentation that grows and germinates itself season after
season after season.
The search engine optimization and marketing sector is rapidly approaching a similar
place where the forest has become an infinite collection of pre-tagged trees.
It is relatively easy to find relevant information in the first ten results at
MSN, Yahoo, Ask or Google but there are often thousands of advertisers competing
for the same keyword targets, each of which expect tangible guarantees their dollars
will produce positive results. The rules of survival in the forest are changing
quickly. There are a lot more creatures looking for food but at the same time,
there are several new ways to find it, or even better, have it find you.
Many SEOs risk losing sight of the forest by only seeing the trees and not changing
their outlook and expanding their skill-sets. The same can be said for small to
medium advertisers who have become dependent on the paid search medium. The cutting
edge of online advertising has moved well beyond the cliff face at the Edge of
the World and has discovered that the world is suddenly much bigger and more connected.
The role of the search engine optimizer has changed dramatically in a very short
period of time. The changes to the profession are so overwhelming I think a new
chapter in the collective meme of SEO tradition is being written, the emergence
of the NeoSEO.
Traditionally, search engine optimizers have operated much like hired hunter-gatherers.
The professional SEO ventured into the forest on behalf of his or her clients,
tracking and nailing Top10 results across all the major hunting grounds. With
less competition, larger available keyword inventories and fewer options for searchers,
positive results were very easy to achieve.
Today, the one-person SEO shop is a rarity as there are literally hundreds of
minute tasks and several different skill-sets associated with the success of a
strategic search marketing campaign. As the margins for most SEO shops are so
low, they need to take on a number of clients in order to expand, thus necessitating
the separation of administration, sales and actual technical production. Real
business requires the diligence of corporate bureaucracy and the expansion of
the search sphere necessitates specialization in specific forms of search engine
marketing.
Fortunately for the traditional SEO shop, everything begins and ends with the
basic rules of search engine optimization. In other words, the skill-sets developed
for organic SEO are the same ones needed to form the new knowledge base, which
is the product we offer our clients. Though the search sphere has expanded enormously
over the past year, a number of basic SEO tenets apply to every search marketing
platform. Words and word association will continue to be the basis of search but,
(and it's a pretty big but),
the tools people use find information, the variety of information they can access,
the ways in which they use words to describe their queries, and the ways in which
search datacenters relate to those words, have changed.
Searchers are approaching the Internet with a more sophisticated set of skills
and options to choose from. As the mass culture begins to understand and demystify
the Internet, search and information retrieval has become a multi-faceted sector
no longer dominated by just Google alone.
While Google itself remains the dominant search engine, Internet users are starting
to migrate to online communities such as those found at MySpace, craigslist, Orkut,
Myweb and ezboard. Each of these emerging community networks provides search options
for users and each offers forms of online advertising. With MySpace seeing nearly
twice the daily traffic Google does, it is obvious the search sphere is no longer
the exclusive domain of the search engines. Search engine optimizers need to be
able to help their clients establish accounts, set profiles and manage advertising
in these emerging areas. Words and word association are the essential skills needed,
along with knowledge relevant to local search.
Read
the rest of the article
About the Author:
Jim Hedger is the SEO Manager of StepForth
Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the
result of the consolidation of BraveArt Website Management, Promotion Experts,
and Phoenix Creative Works |
