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Indexing
a Password Protected Site
I've heard that Google and possibly other search engines can index password protected
sites. But, I have no idea if there is anything that needs to be implemented...
Image
replace - Good accessibility or Black hat
My company is redoing their website. We have a graphic title which we really like
the look of and want to put it at the top of each page...
Hosting
a Blog for Content
I have blog 18 mos. old PR4 and all relevant to my website. I have used it to
write stories and direct links to my web pages in product reviews...
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Recent Articles |
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Not
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10.18.05
SEO Business - The
Joys Of Reselling
 By Jim Hedger
K As a facet of the Internet economy, search engine optimization is a specialized
service that shares several characteristics with other web-based businesses. While
the objects of our labours might be seen and used by millions of unique people
in millions of unique places...
... our workspace consists of a 17" - 24" monitor, a miniature window on an exponentially
expanding world. A 24" portal might seem small by modern building standards but
as both Yahoo and Google will tell you, size is not the issue, depth is. That
24 inches represents the largest window of opportunity anyone could ever open.
One of the greatest characteristics of the online economy is that the Internet
has created a common space shared by over ¼ of the planet's population. This has
fostered an environment in which information, which is the only product actually
created on the Internet, is transcontinentally transportable. Information products
can be created and posted to the 'net from anywhere in the world. A site designed
in Bangor Maine is just as accessible in Mexico City as one designed in Bangalore
India . That site can also be worked on by anyone in the world. For example, a
small online search marketing office in Victoria BC can work on the website of
a major Canadian fashion retailer as if the staff were housed in the Montreal
headquarters of the much larger firm. One of our employees has actually based
himself in the far northern regions of British Columbia , near the 60-degree line
that marks boarder to the Yukon.
For those of us working on the production side of the monitor, the Internet is
more than a marketplace; it is the primary space in which we do business. Discussion
forums are meeting halls and a corporate boardroom can take the form of a multi-user
chat environment. Over the past decade, the Web has grown to become one of the
fastest growing employer sectors, allowing virtually anyone with skills, talent
and connectivity to start their own business. Social and professional networks
that have developed over time between complimentary service providers have spurred
much of that growth. Like the world of traditional businesses, word-of-mouth recommendation
continues to be the best way for online businesses to attract new clients.
After a decade of development, the Internet has become a far more complicated
working environment in which micro-specialization is necessary. For instance,
many web design firms turn to third-party vendors to provide customizable shopping
carts for their clients. The artistic function of a website is far different than
the commercial function of a shopping cart, requiring entirely different skill
sets to create. Both the website design firm and the website application firm
benefit from their relationship and, provided both do right by their shared clients,
can build lasting reciprocal relationships into the future.
For search engine marketing firms, there are a lot of complimentary businesses
out there all of which are looking to add value to the services they can offer
their clients. SEO firms dedicated to organic placement and SEM firms dedicated
to the management of paid-search advertising campaigns are the first and most
obvious matches for reciprocal relationships. Unfortunately, most SEO and SEM
firms continue to try to be all things to all clients and have not yet realized
gains from the natural synergy between SEO and SEM firms.
Aside from members of the search marketing industry, most obvious natural relationships
for SEOs are with website design firms. More often than not made up of less than
five employees, most website design firms survive from month to month without
creating long-term sustainable income sources. They create stunning sites for
their clients but those sites are often one-time design contracts. These firms
are rarely able to wrangle a multi-year maintenance contract from their clients
who are often small businesses themselves.
Another obvious area for SEOs to find long-term referral relationships is with
mainstream advertising and public relations firms. These businesses serve clients
with a pressing need for organic search engine placements. As noted in countless
articles and surveys over the past year, most large corporations and many smaller
ones with recognizable brand names have neglected organic optimization on their
sites. As the PPC market shifts, many of these businesses are again looking to
their advertising agencies for search marketing advice. While the established
ad-agencies are expert at nearly every aspect of marketing in the world, they
have not become experts at search engine marketing, as shown by the search placement
of many of their largest clients.
A third place for SEO firms to establish relationships is with local or regional
Internet Service Providers and hosting firms. Local ISPs are often the first place
new online businesses seek advice and establish a professional relationship with
an online third-party vendor. ISPs are always looking for ways to improve on services
they offer their clients and working with an ethical SEO firm is a good match.
Read
the rest of the article
About the Author:
Jim Hedger is the SEO Manager of StepForth
Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the
result of the consolidation of BraveArt Website Management, Promotion Experts,
and Phoenix Creative Works |
