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SEO Myths; A General Consensus
If you do a Google search on SEO myths, you’ll bring in about half a million hits,
all with an SEO expert of some form or another diligently listing the optimization
misconceptions they run often encounter.
Why
isnt this website coming up well in google?
Why isnt this website coming up well in google? it comes up ok in other search
engines.
php
link redirects
I am running a directory but I have not used static links to other sites that
are in my directory.
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Recent Articles |
How
to Valuate a Link
Link valuation is a difficult subject to quantify. Most SEO's will tell you that
coming up with a value of a text link is a "gut feel", which really doesn't help
much when you are deciding to drop hundreds or thousands per month on a text link
ad that doesn't often show a completely direct correlation with your web site
rankings.
Do
Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very
careful about to whom you link. I'm going to help you develop a simple link strategy
for your website that will help you decide which sites to link to so you're making
your way up the search engine rankings and not accidentally hurling yourself backwards.
5
Steps to Selling anything Technical
One of the most difficult things we deal with as tech companies is trying to sell
our services or products to prospective clients, would you agree?
Is
Something Missing From Your Keywords Research?
As you may already know, keywords are an essential part of search engine optimization
(SEO). And the usual approach recommended to finding the right keywords to target
with one's site involves the ideas of demand, supply and KEI (and/or CID).
National
Zoo Receives Special Guest: Panda Birth
The National Zoo in Washington D.C. announced Mei Xiang is the proud new mother
of a baby giant panda and that the mother and child are doing fine. The birth
occurred at 3:41 a.m. EDT and will make a fine addition to the only 1700 or so
left in the entire world.
Not
Even Hurricane Will Stop Discovery
NASA announced yesterday they plan to leave their big bird right where it is and
will continue preparations to lift on Wednesday, July 13th. The astronauts arrived
bright and early on Saturday morning as the day edges closer.
Oil
Prices Change Direction As Dennis Projection Shifts
August contract light sweet crude dropped its rally on Friday aft Hurricane Dennis
projections moved the storm away from oil platforms in the Gulf of Mexico.
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09.30.05
Keyword Research:
A Business Driven Approach
 By J. Green
Keyword research is the single most important aspect of any search optimization
and promotion campaign, without exception. The keyword research process brings
to light information that is both beneficial and directly applicable to many aspects
of the business.
Interestingly enough, keyword research is also the most commonly neglected and
under-developed aspect of many search marketing campaigns.
The solution to this problem lies in the development of keyword research approaches
that are more business-cen tric. Such an approach to keyword research must be
undertaken with great care as each keyword then represents an important business
goal.
The most common criterion employed for keyword selection include:
• Search volume - The number of searches performed for a keyword.
• Competition - The volume and strength of competitor websites.
Generally keyword research is an attempt to find a balance between these factors
and usually results in some kind of compromise in terms of keyword quality or
relevance.
Often the greatest difficulty of the keyword research process is finding a compromise
that you can live with. This I believe demonstrates an ineffective paradigm in
regards to keyword selection; the remedy is to be found by using new and innovative
research techniques and more importantly by approaching the process with a renewed
perspective based upon a more complete understanding of the gravity inherent in
keyword selection.
Firstly we must abandon the idea of "picking" keywords. There are a finite number
of search phrases that accurately describe your business; this process is one
of discovery. Therefore a more accurate perspective is keyword "identification".
Additionally the notion of "picking" keywords describes (accurately) the common
research model used in the keyword research process: That is; mining every search
phrase possible that is remotely related to one's industry and then picking the
best one's from the list. This method is highly imprecise, involves minimal business
intelligence and enervates resources.
Going back to the idea that each keyword represents an important business goal,
we can see that this research model is flawed. Can one select important business
goals from a list of all possible business goals? Not if success or longevity
are a desirable business trait.
I would say that a research model that more accurately reflects our "keywords
as business goals" perspective would look something like this:
Keyword research has two distinct simultaneously occurring projects each with
a different focus. They are:
1. Business Intelligence Research
2. Technology and Application
Business intelligence research is concerned with identifying information to address
the following questions:
Business Self-Evaluation-
• What phrases best describe our business, technologies, services, corporate culture
and mission statement?
• How well do these phrases describe our competition?
• What search phrases are used by our sales motivated target audience?
• What distinguishes this business from competitors? What are the phrases that
reflect a consumer interest in those distinctions?
Competitor Evaluation-
• Do our strongest real-world competitors also represent our top Internet competitors?
• Who would we like to consider our competitors? Is this the same as our actual
competitors?
• What search phrases are driving conversions to top competitors?
Technology and application research is concerned with addressing the following
questions and completing the following processes:
• In regards to competitors top conversion phrases; can our business become more
relevant than our competitors for those search phrases?
• Are there any important search volume trends that can be observed for important
keywords?
• Identify and compile an industry vocabulary containing all words, phrases and
concepts that are commonplace within the business' unique area of focus. Identify
the search volume for phrases within the industry vocabulary.
• Exploration and alteration of the industry vocabulary using linguistic relations
identification. For example mapping the following for elements of the industry
vocabulary:
Read
the rest of the article
About the Author:
J. Green is a search technology researcher with expertise in scientific search
engine optimization. He is the founder and research director of GreenBUILTResearch
& Development a private organization dedicated to search technology research
and scientific search optimization solutions.
http://www.GreenBUILT-Research.com |
