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Web News |
NetSuite sets up ASP shop in Canada
The Clean-Mark Group Inc. is but one example of a Canadian organization
embracing the software-as-a-service model. The mid-market, Toronto-based
corporate housekeeping services provider uses NetSuite Inc.’s Web-based
business application suite for its front- and back-office processes.
Canada's Two-Year Bond Rises After Job Growth Is Below Forecast
Canada's two-year bond climbed on speculation lower-than-forecast jobs
reports in Canada and the U.S., its biggest trading partner, will keep the
Bank of Canada from lifting its target interest rate next week.
iTunes Canada Launched Amid Anti-Piracy Education Effort
Apple unveiled its Canadian iTunes service on Wednesday selling songs for
CA 0.99 (US 0.83). The launch, originally planned for November, is the first
step in Apple's campaign to increase its presence north of the border.
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 WebProWorld
Search Forum |
Optimizing For MSN Search
Inevitably, with the launch of a new search engine, especially one the size of MSN Search, there is an outcry of people wanting to know how to improve their result position.
Google Results Vs Yahoo Results
According to a Nielsen//Netratings study, Google holds the top spot for search engine destinations. However, if you take a closer look at N//N’s findings...
Is MetaWebs White Hat Or Black Hat?
A software release from SEO "expert" Nathan Anderson, claiming to offer "The First White Hat Software Tool" has been met with some contempt.
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Recent Articles |
24/7 Canada Takes on Airports
24/7 Canada announced an exclusive Web advertising representation agreement with the Greater Toronto Airports Authority (GTAA), Canada's leading international gateway.
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
Google's Trap, DMOZ's Nap, And Yahoo!'s Crap
Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact. On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down.
Google Catalogs - Old Fashioned Mail Order Meets High Tech Search
In addition to Google's Froogle shopping service (still in beta), which features a searchable database of online merchants, Google is also beta-testing their Google Catalog service. Google Catalogs provides a searchable central repository of hundreds of mail-order catalogs.
Google Launches Local Search For Canada
An announcement on Google's blog reveals that the search engine has expanded their local search capabilities to include the Canadian provinces. The message appeared on the search engine's blog yesterday, September 21. The introduction of Google's Local Search Canada brings the all of the capabilities of personalized local searching to the Northern Country.
Google IPO Round Up
The majority of the search engine public knows about Google's IPO, unless you've been hiding in a cave the last couple of weeks. Since their shares have been available to the public last Thursday, many articles have been written about the search engine's adventures on Wall Street.
Finding Keywords to Build Your Web Site Traffic
What are web site keywords and how do I go about finding keywords that will work for me? You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.
The Buzz About Links - What About Yours?
These days, if you pay any attention to even a small portion about what goes on with web advertising, you're sure to hear about getting more links for your own web site.
Website Submission: Just the Facts
Search Engine Traffic Breakdown Over 90% of US search engine traffic is driven by Yahoo! or Google owned search technology - source: Search Engine Watch. Additionally Ask Jeeves owns around 5% of the traffic. You may hear the names of many other search engines, but most of them are powered by the above search engines in one way or another.
One Way Links Versus Reciprocal Linking
If you want to feel the exhilaration after noticing one day that your rankings are on the rise, you will have to focus on one very important ranking criterion, your link popularity or page rank of your site.
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12.04.04
Search Engine Optimization's Newest Secrets
 By Rob Thrasher
Recent articles released by Search Engine Optimization (SEO) firms have glossed over the fact that there is a back door utilizing news releases to gain an advantage in the search engines with key-phrases of value to your Web-based venture.
In this article we will empower the small business with the ability to gain this advantage without necessarily having to hire a third party SEO consultant to achieve the same advantage. Southwest airline used a similar strategy, but hired a third party firm to achieve the results. We are not opposed to hiring third parties, in fact, highly recommend a few of them. But, it does not stand to reason that every detail about the way to effectively achieve these results should not be provided to clever zero budget and small business marketing entrepreneurs. That's what this article accomplishes.
OK, the tool is PRWeb.com and you will submit a news release that has your desired key-phrase in the title to gain a key-phrase advantage. Choose the phrase carefully. Use the key-phrase in the link in the contact information that you fill in at the end of the news release. IF you want to gain the key-phrase "Key-Phrase Generation" expand it slightly so that if you do not get ranked highly with the desired phrase you might gain the more expanded version and gain some exposure as a backup plan. You might use the title "Key-phrase Generation Pumps" or "Automated Key-Phrase Generation Pumps" to further key-phrase possibilities. The key for small companies is not necessarily generating a lot of traffic as it is generating highly qualified browsers, or worse case, highly skilled Web searchers.
 There are many nuances of which you should be aware to get the most bang for your PR buck. A well-written news release is a no-brainer since PRWeb delivers the release to a larger network of people that includes eMediaWire. When you submit your release and log into the PRWeb system, you will see a word count. Once the editors at PRWeb read and edit your release they will post a word count. Next to the word count in parentheses you will find a number between one and five. This is your ranking according to the editors. If it is not at least a three you will lose a lot of exposure. The release will not run in eMediaWire, thus losing their foot traffic. You will also likely lose Google ranks as a result of losing the eMediaWire listing. Later in this article we post examples of key-phrases we own due to all the sites spoken of herein.
After you have at least a three out of five star news release you need to try to get listed in the top three releases for your publication date. Bidding, or as PRWeb calls it, contributing, at least 200 will give you the search engine reports that are very useful to keep you abreast of what key-phrases browser are actually using to locate the release.
As we already said a bid of 200 minimum is recommended, but don't bid the whole 200 too far in advance. This gives other bidders a glimpse of what you are able, or willing, to do for a top three ranking. Top three will help ensure better Google rankings and more exposure through the PRWeb network, thus bringing more foot traffic. Bid 80 two days in advance of the news release date, then add to the contribution the evening prior to the release. If you are a small business entrepreneur, this gives you the ability to beat the nine to fivers. This is a fact that I am sure has not escaped most of the entrepreneurs reading this article.
You can achieve a better ranking for less money on the weekend. I try to run them on Sunday. This gives two advantages. The first is that most regular employees are not as productive late on Friday evening, if at all, even during the workday. Plus, even though it begins to run on Sunday, it is still distributed throughout the week. The last advantage is that when you post your last bid on Friday evening you can be relatively confident that you will not be overbid through the weekend. Holidays are also good for entrepreneurs to gain a leg up on the nine to five competitors.
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When your release is submitted, go back log in and add industries by holding the ‘Control' (ctrl) key and clicking on ten industries to increase distribution. IF your release did not get a three of five ranking, resubmit it. For a release scheduled to run on Sunday you can change it until late in the evening Friday. Watch it carefully on Friday.
There is an input field in the PRWeb system where you enter desired key-phrases into the system while submitting your release. Choose as many key-phrase variations as possible to place into the PRWeb system. This has a high impact on traffic driven directly through the PRWeb system and some impact, not sure how much exactly, on search engine exposure.
Check-off list:
Thursday:
- Choose an expanded primary key-phrase for the title of the release.
- Choose a list of key-phrases that include primary phrase and some that are variations thereof.
- Draft a well-written release of about 300 to 500 words.
Friday:
 - Submit the release in the morning bidding 80.
- When it is approved check on rating hoping for three out of five. The rating is in parentheses next to the word count. Re-write, and resubmit as necessary.
- Log into the system Add nine more industries to cover using the ‘Control' (ctrl) key.
- Check your rank in the evening. IF you are not ranked three or better then increase your bid, contribution in 20 increments to get to third place.
Sunday:
- Check your ranking. If first place is around 200 then bid 201 minimum. If 200 does not get you to at least third place then reschedule the release for next Sunday, or increase your bid as your budget allows. This is your call. In my opinion it is well worth a thousand or more dollars for a top spot, but as entrepreneurs we can't always make that happen.
Hint: Don't wait to do this. To the best of my knowledge this is the first in depth explanation about this newer form of SEO, so time is most assuredly of the essence.
About the Author:
Rob Thrasher is an internationally published author, reaching up to one
million readers each month. He is co-founder of XM Mail Server, at
http://www.xmmailserver.com, and founder of the New Millennium Minds
Blog. http://www.cybervillage.com/blog/ |
