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| Web News: | Canada eyes world treaty to deal with spammers
Countries may need international treaties to tackle large-scale computer
spam because individual governments can't deal with the problem by
themselves, Canadian officials said yesterday.
Read Article
Are
Canadians downloading less?
The incidence of digital music downloads by Canadian adults is at its lowest
since March of 2000, says a new study.
Currently, 32% of Canadian adults who are online have downloaded at least
one music file, down from a high of 47% in June 2002, says Ipsos-Reid.
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05.14.04
Website Submission: Just the Facts
 By
Aaron Wall
Search Engine
Traffic Breakdown
Over 90% of US search engine traffic is driven by Yahoo!
or Google owned search technology
- source: Search
Engine Watch. Additionally Ask Jeeves
owns around 5% of the traffic. You may hear the names of many other
search engines, but most of them are powered by the above search engines
in one way or another. For example, Yahoo! owns Inktomi,
AltaVista, and AllTheWeb.
All three of those search engines are powered from the same database
as Yahoo! Search. A few meta search engines also drive a decent amount
of traffic.
What are Meta Search Engines?
Meta search engines do not crawl the web, but combine the results
of other search engines. If you are listed in the top few engines
then you will also appear in meta search results. Vivisimo
is an example of a meta search engine.
Search Engine Submission Software
There is no reason to purchase search engine submission software.
Any search engine worth being listed in will usually list your site
if you get just a few incoming links. Also people who claim to resubmit
your site monthly are trying to take advantage of you. Search engines
will keep your site in their index if you have a few decent inbound
links.
I do not even submit sites to search engines anymore, but here are
links to the only five search engine submission pages I would potentially
use.
Free Search Engine Submission
I rarely submit pages to search engines since I know they will follow
links and index the pages (that is what search engines do). If you
want to submit your site (please note submission does not guarantee
inclusion) then these are the locations where you can.
Submit to Google
(free) - powers around half of US based web search.
Submit to
Yahoo! (free) - powers over 40% of US based web search. Requires
a free Yahoo! id. Yahoo! also has a paid inclusion program by the
name of Overture
Site Match.
Submit to Ask Jeeves /
Teoma ($30) - powers around 5% of web search. Ask Jeeves /
Teoma is the only major search engine which does not have a free
site submit option. Eventually they will list your site in their
search results if you have a few inbound links.
Submit to Gigablast (free)
- powers a much small percentage of search than the other engines,
but it is quick to index pages when the site submit is working.
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Directory Submission
Directories are human compiled search engines. They generally
each have their own specific focus and taxonomy. By listing
your site in a few directories you can ensure that search engines
will eventually pick up your pages.
Since directories are compiled by humans they take an extremely
large amount of time to maintain. Directories do not aim to
list all websites, but only the best. Most websites will not
fit the criteria to list in the best directories.
Major Directories
There are two directories which are generally stand above all
others in distribution and importance.
Open Directory Project -
100% free directory of websites created by volunteer editors.
The Open Directory Project is the largest directory on the
web, and many other sites mirror portions of the data on
their sites. Open Directory
Project submission guidelines
Yahoo! Directory -
large directory owned by Yahoo!. Commercial listings are
$299 / yr (via Yahoo!
Express), whereas noncommercial sites can be submitted
free. Yahoo!
Directory submission guidelines. You do not need to
list in the Yahoo! Directory to list in Yahoo! Search search
results. The $299 fee is not worth it for most websites.
For $299 you can list your site in many second tier directories.
Second Tier Directories
There are a ton of smaller directories on the web. Many of them
require a reciprocal link to be included. If a directory requires
a reciprocal link to be listed in then it is usually not worth
listing in.
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The cost for submission into most second tier directories is
usually less than $50. In addition it is easy to become an editor
for many of these second tier directories. Some of the more
popular second tier directories are:
Reviewed Web Guides
Some sites have a directory type structure but are focused
more on article based and have individual editors which frequently
write articles covering their topics.
Web Guides are generally extremely selective in what sites they
will list.
About
BBC Web Guide
Virtual Library - somewhat
of a cross between a web guide and a directory. The Virtual
Library was the original web directory.
Topic Specific Directories
Many directory are built to cover niche topics. Sometimes these
links are more valuable than links deep within general directories
since your specific category may be only one or two links away
from the home page.
Business.com is a business
directory, and there are literally thousands and thousands of
other topical directories. I think one time I even found a nail
care directory. You can search for directories specific to your
site by searching some of the top search engines for various
descriptive keywords in your topic (for me some examples might
be seo, marketing, search engine marketing, search engine optimization...)
and adding phrases to them such as add url, submit site, resources,
websites. More tips on how to find web directories.
Other Directory Resources
You can find tons of other directories looking through the following
resources.
ISEDB:
Web Directories
Directory
Archives
Yahoo!
Directory: Search Engines & Directories
Google
Directory: Directories
| Get
POWERFUL one-way links without participating in a link
exchange program learn
More |
Other Link Ideas
There are tons of free links here and there on the web. Some
good examples would be:
Leaving testimonials for people (sometimes they will link
to your site).
Providing donations to help out other websites or organizations.
Putting your website in your signature in SEO
discussion forums (or any other type of forum).
Leaving comments on blogs (Journals such as Fast Company,
Inc., or any of the other thousands or millions of blogs
on the web). Some of them go through redirects, but some
do not. I have had a decent number of customers contact
me based on comments I have left in blogs.
Writing articles that you submit to sites like Buzzle
or sites related to your topic.
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