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| 02.26.04
Should The Virtual Devil Come To Visit You!
 By Dale Thorne
I recently came across a WebProWorld post on Basic Computer Security where the moderator (Minstrel) stated: "The internet has become a more hostile world in recent years and at best invasions of your computer can be annoying - more often than not they are also costly,…" The information I found was most informative and the responses offered some great advice on different options for protecting one's computer. |
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I too, agree that the internet has indeed become more hostile of late, due to the seemingly never ending malicious attacks by unscrupulous entities, causing the innocent computer user untold amounts of grief.
Yes, we can beef up our defenses, and yes we can rebuild the hard drive should our best efforts to thwart attacks fail, but, what about the information that is suddenly lost when our computer does crash.
Speaking from experience, as I've been there - done that, you could suddenly find months of your hard work disappear into cyber space, never to be seen again. Trust me; this can happen to you too!
One fact that I find often overlooked, is that despite our best defense efforts, anyone computing online today is very vulnerable. Whether it be a virus attack, or a simple system failure, the fact of the matter is, that the odds of one losing their data files are stacked against them.
Since my own brush with the "Virtual Devil" that crashed my computer and absconded with my files, costing me both time and money, I've become a firm believer in backing up my system files. My first choice was to back up my system on CD. I went out and purchased the latest and the greatest CD writer and it works great, however I must admit, time has a way of disappearing and there were days I tempted fate once more by not being a prudent as I might when it came to backing up my files.
This prompted me to look for a solution that would ensure my precious data was safe regardless of circumstance. What is that solution you might ask?
Quite simply, let someone who specializes in protecting your files do it for you. It's not only very affordable, but it also frees up an incredible amount of time from your work day and relieves the worry, should the "Virtual Devil" come to visit you!
Here's a link to an article I recently posted on my Canadian Web Source web site which I think would be of great interest to all computer users. It's called http://www.canadianwebsource.com/14-Researching_Data_Backup_Services_AR _02.html 'Researching Data Protection Services' and most interesting reading, affording you an insight as to how you can protect your files.
About the Author: Webmaster and Administrator of Canadian Web Source. A web source offering a variety of Internet Marketing and Web Promotion Solutions. |
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 By Garrett French
Yesterday's Performance-Based Marketing session at the DMA/AIM net.marketing conference struck quite a passionate debate regarding how much control companies should have over branding and affiliates.
The open panel session started off with basic information about performance based marketing but quickly spiraled into a juicy discussion over affiliate control.
The debate came down to whether companies should put strong effort into controlling affiliates and brand representation or whether companies should try to get affiliates as possible and be less concerned with brands and adjacencies.
Wendy Salomon, Vice President, Account Management, LinkShare, believes the more, the merrier in terms of affiliates. Salomon quoted that only about 20% of affiliates will actually do good business for a given company.
 On the other hand, Jeffrey Molander, President of Afftrack, believes every business should tightly control the representation of its brand. Businesses need to control where their advertisements are appearing, he says, and if you have thousands of affiliates you have less control.
Wendy rebuked this remark by saying that the key touch point should be the customers who actually buy the product. One great example is Amazon.com, which has (we can only assume) hundreds of thousands of affiliates and therefore no tight control. However, Amazon.com drives home the branding on its site at the place where its customers are actually buying books – and therein lies the key. The Amazon.com branding is so strong that there is no confusion.
Of course, both sides of the debate had strong points and neither side would concede to the other. The fact is, there are times when businesses don't need tight control and there are times when it's necessary.
So, what is more important to your business? Having more affiliates or having control over your company’s branding?
Discuss this issue and other hot topics on WebProWorld, your forum for e-Business.
When you buy an online advertisement, you’re paying for online branding, not just clicks.
One company that is already researching the retention of web branding is Dynamic Logic, Inc., experts in marketing effectiveness research.
Dynamic Logic believes that a person can make a difference in online branding even if they don’t click on the advertisement.
 David Verklin, Chief Executive Officer, Carat North America, spoke about online branding, among other things, at the DMA/AIM net.marketing conference & exhibition in New York City earlier today.
During his speech, Verklin stressed the importance Dynamic Logic and other companies that are beginning to follow online branding.
For full coverage and live conference reports, visit WebProWorld, your forum for e-Business professionals.
About the Author: Garrett French is the editor of iEntry's eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum. |
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| | From the Forum: | | Chasing ones tail | Personally I see all this type of analytical work on SE as a waste of time & quite worthless. We all know that SE's operate within a black box and nobody knows what is inside. The purpose of the analytical work is to peak inside the black box. Yet, especially in Googles case, the black box content (algo) is changed almost constantly. ... |
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