• Should SEO Or Content Marketing Lead Your Online Marketing Strategy?
  [May 22, 2013] There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t.
• The Difference Between SEOs and Search Engine Marketers
  [May 8, 2013] During a recent comment thread on Facebook by my buddy Steve Floyd, the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. During this heated discussion, I think there was only one thing that many tended to agree on: SEOs and [...]
• Social Media Doesn’t Create a Crisis – Companies Do
  [April 17, 2013] Outrage is outrage, regardless of where it starts. – Ann Marie van den Hurk APR. If you type the term “social media crisis” into Google, you’ll receive about 1.7 million results. Remove the quotation marks, and you’ll get almost 700 million results.
• 12 myths vs. reality on Search Engine Optimization (SEO)
  [March 27, 2013] A few numbers for your consideration:
• Building Quality Links for Boring Niches
  [March 13, 2013] We’ve all had that one client who came to us for link building that was in an industry that made us go “really, people make that?” What we were really thinking was, “how can we promote this?” Truth be told it takes more than just getting creative.
• Boost Your Content Marketing Performance
  [February 27, 2013] Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media.
• Useful Link Building Tips for 2013
  [February 13, 2013] The year 2012 was filled with countless SEO changes. Many welcomed it; but it seems even more dreaded it. So what changed in 2012 that you should be aware of?
• 13 Resolutions for Your 2013 Search Campaigns
  [January 23, 2013] Get the most out of your search and social media campaigns this year by taking inventory now and making these 13 actions part of your best practices.
• Four Things To Forget In SEO
  [December 12, 2012] Everyone understands the importance of search engine optimisation.
• Why you should consider centralizing your search keyword lists
  [November 19, 2012] Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. In large organizations, like mine at IBM, multiple sales and marketing organizations will chose the same words as the basis of their assets, unwittingly competing against each other for space in Google’s search engine results and diluting their search effectiveness.The solution to this problem is a centralized keyword discovery system, which helps companies learn, manage and govern the keywords most strategic to their business.
• 15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO
  [October 30, 2012] 1. Content marketing is the new SEO. It is centered on irresistible content and amplified by social media. It includes blog posts, articles, white papers, videos, podcasts, and infographics. 87% of marketers use social media to distribute the content.
• Disavow Tool Announced For Google Webmaster Tools
  [October 17, 2012] After months of anticipation, Google's Matt Cutts, at PubCon in Las Vegas today, finally announced a new tool in Webmaster Tools to disavow links.
• What is a Backlink and Why Should I Care? Part 1
  [October 2, 2012] When you are just starting out in SEO, terms like SERP, rankings and anchor text (and the list goes on) may sound like a new language. So today, we're going to talk about one foundations of link building - backlinks. Quality backlinks are essential to the success of any SEO campaign. So let's answer the question: What is a backlink and why should I care?
• Why Insourcing is the Next Social Media and Content Marketing Trend
  [September 12, 2012] Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social and content executions they tackle.
• Why SEO is Really Dead This Time and What to Do About It.
  [August 21, 2012] SEO is dead! SEO is dead! It's always a great headline, and I know, I know, you've heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it's tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you-if that is all SEO was to you. But let's take a look at some signs that SEO is really dead.
• Is Social Media a Waste of Time?
  [August 8, 2012] It can be. For example:
• How To Generate Great Content For Content Marketing
  [July 17, 2012] Scared off by that blank white page you're supposed to fill with content again and again and again? Don't be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding - but rewarding! - techniques.
• 5 Secrets Behind A Strong B2B Content Marketing Strategy
  [June 27, 2012] In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company's services.
• Are You Speaking Natural In Your Content?
  [June 13, 2012] Have you noticed that when companies write brochures, web copy and other marketing materials, they produce text that's very jargonated (yes, I made that word up), corporate and downright boring?
• What To Do When Clients Make Changes
  [May 23, 2012] We've all been there. You've been approached by a customer to create some copy for them; you've taken a detailed brief and provided them with a written proposal and quote - the work starts and just when everything seems to be going well, the client moves the goal posts.
• How To Make Your Business More Human And More Profitable
  [May 8, 2012] One of the best ways to develop a successful and sustainable business, is to develop deep, rewarding relationships with your customers or clients.
• You?re Just 5% Away From The Success You Want.
  [April 19, 2012] My mentor, the late great Jim Rohn, used to say: ?Discipline is the bridge between goals and accomplishment.'
• Is Your Website Copy Overlooked?
  [March 28, 2012] Exciting times! You've decided your business needs a new website, so it's time to start planning and budgeting. For many companies, their website shopping list is a bit like this one?
• Saying Goodbye To Certain Clients
  [March 7, 2012] As a freelancer (whether a copywriter, designer, social media adviser etc.) you love your clients. After all they are the ones that help you keep your business afloat and pay your bills.
• Finding The Right Copywriter
  [February 29, 2012] Why did you hire your copywriter? It's a fairly safe bet that your answer includes one or two of these reasons: