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Top Articles
How Page Rank Sculpting Effects Your Site
[2009-06-17] OK hopefully this will be the last time I talk about PR Sculpting on this blog…probably not. Matt Cutts published an interesting post about the technique SEO's understood as PR Sculpting today:
Canadians Feel Social Media Is More Comfortable
[2009-06-03] Delvinia recently released a study in which they try to determine the behavior and attitudes of Canadians towards Social Networks. Here is a summary of Delvinia's findings:
Ensure News Content Is SEO Friendly And Social Media Friendly
[2009-05-13] Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search.
Google Releases New Profile Search
[2009-04-22] Google must have big plans for Google Profiles. Just last week, it implemented a change that allows you to use a vanity URL and now we learn that Google will start showing said profiles in its search results.
How To Target Your Actual Audience
[2009-04-08] I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." So, I ask you Gaming873, why are you following me? Do you care what I have to say? And for that matter, what are you doing to engage others who might be interested in gaming? Oh, nothing? That's cool. Keep it up.
Find Others In Your Niche To Build Backlinks
[2009-03-25] A common way to get targeted backlinks to your site is to find others in your niche and request to exchange links. You may even want to compile a list of related sites and employ some link baiting tactics. Whatever your strategy, finding other sites in your niche can be tough, so here are 5 tips to help you get started.
Removing Duplicate Penalties
[2009-03-04] Upon further review of the new tag rel=canonical, that is used to let search engines know what URL you want indexed for any given page of your site, I can't find any reason why you wouldn't want to make it a standard part of every Web page on your site. This tag proactively handles a number of potential duplicate content issues.
Understanding The Good And Bad Of SEO
[2009-02-12] Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can't tell what is good useful information as opposed to silly ignorant and possibly hurtful bits.
The Hub And Spoke Strategy For Websites
[2009-01-28] Should You Have Multiple Websites? Or just one?
Ensuring Your Site is Advertiser Friendly
[2009-01-14] There are times when I'm maybe a little harsh on the lifestyle blogging community, but more than anything it's a Judge Judy kind of tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being lifestyle bloggers, doesn't mean everyone can.
The Nine Common Misgivings of Bounce Rates
[2008-12-23] Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. A few days ago I posted some pros and cons on this issue. Today I would like to share with you 9 common objections I have seen to using bounce rates as part of the search engine algorithms, and refute 8 of those.
SEO Services Are Experiencing a Demand Increase
[2008-12-03] While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate.
Evaluating Your Design Firm's SEO Skills
[2008-11-12] One of the things that I notice about a lot of Web Design firms and even creative agencies who say they bake SEO into everything they do, is that very few of them bake it into there own sites. Now I don't want to call anyone out today but I do want to give people a quick little guide on the top five things to look for when evaluating the SEO ability of design firm that says they know SEO.
SEO Tip: Check Your Reputation and Links Often
[2008-10-22] This is search engine optimization tip number seventeen in our continuing series of tips from SEO company Vizion Interactive. All of our search engine optimization tips are very specific, shouldn't take much time to fix or review (to check to see if you are following the search engine optimization best practices), and will be rather "short and sweet" and directly to the point.
The Importance of Transparency in Social Media
[2008-10-01] It's the same reason why we tell our children not to lie. It's human. It's in our DNA; and unless you're a habitual liar, you practice transparency everyday in your personal relationships. Why should it change on the social web?
Best Web Marketing About Us Page Checklist
[2008-09-17] What this is about: This checklist covers the "About Us" or "Company" page on the website, providing keys as to what visitors typically look for and should find when visiting this page. Why this is important: Studies have shown that conversion rates for visitors who have visited the About Us page increase measurably. Those who visit here are looking for a few extra elements of trust that will help them decide whether to continue on or move on. What they find can mean the difference in a conversion or the visitor leaving your site for a competitor's.
Responding To A Blog Crisis In 5 Steps
[2008-09-10] A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online ... what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen.
Mozilla launches Ubiquity
[2008-08-27] Mozilla just ensured I won't use IE8 because it released Ubiquity. What is it? It's a box that lets you ask different questions and get answers. It's sort of like search. But far more powerful.
Using Keywords in your Heading Tags for SEO
[2008-08-13] This is search engine optimization tip number eleven in our continuing series of search engine optimization tips. Each search engine optimization tip is very specific, should not take a long time to fix (or to check to see if you are following the search engine optimization best practices), and will be rather "short and sweet" and directly to the point.
How Does Your Website Make People Feel?
[2008-07-23] Just as it is good to invest in structural change it is good to invest in restructuring debates and reframing ideas.
Do It Yourself SEO Tips
[2008-07-02] So you have your website but just can't seem to get good ranking in Google's search results. Well, if you're a DIY search engine optimizer then what's best way to fix this?
iPhone Finally Coming to Over 20 Countries
[2008-06-11] The long awaited iPhone is finally coming to Canada as well as over 20 other countries on July 11th.
Guide to Successful Behavioral Targeting
[2008-05-14] If you are a reader of this blog then you know what Behavioral Targeting is and how it is the latest (not really) idea that everyone is embracing. Ad network, web analytics tool vendors, agencies etc. all now claim to have behavioral targeting capabilities.
Successful Ranking Tactics For Google
[2008-04-30] In Part 1 and Part 2 of How to Optimize for Google I discussed general website optimization, links, and Google webmaster tools. In Part 3 we will look at a number of other considerations which play a role in successful rankings in Google, and also touch on some tactics which are best avoided.
One Million Dot Ca Domains
[2008-04-16] One of the frustrations of ecommerce entrepreneurs who do business worldwide (especially those of us in the publishing and information business) is the inability to legally register top level domains (TLD's) in those countries we serve outside of our own.
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