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Top Articles
Understanding The Time Required For Keyword Research
[2010-02-25] The process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant. Any attempts to rush through the keyword research process will likely lead you down the wrong paths at best and at worst cause you to have to rethink your entire keyword targeting strategy.
Using Twitter And Facebook To Build Your Social Hub
[2010-02-10] Earlier we looked at decluttering your social networks, for the simple reason that having too many spreads you too thin. Being spread too thin dulls your impact, and to use social media for your goals (and meet those of your customers) you need to have impact at every touch-point.
Not Everything On Your Site Truly Increases SEO Ranking
[2010-01-27] Meta Description Tag: One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn't (or shouldn't be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn't weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign.
When Does Real-time Search Become Too Slow For Humans?
[2010-01-12] Good friend Jeremiah Owyang recently wondered whether or not the real-time Web was fast enough to keep pace with our insatiable appetites for information and connectivity. As such, Jeremiah introduced the emergence of what he refers to as the "Intention Web."
How To Increase The Value Of Your SEO
[2009-12-22] Ever see one of those movies where some secret government agency has a super high-tech office in an old, dilapidated building in some rundown part of town? The camera starts on the outside, looking over a ghetto as it moves down the street. It zeros in on a rundown building that a squatter would be embarrassed to live in. Then, as the camera moves inside we are shown a state-of-the art facility worthy of a Manhattan high-rise office in the 22nd century.
Where Is Internet Search Headed?
[2009-12-09] Moderated by Simon Heseltine, Senior Marketing Manager for AOL with panelists including: Eli Goodman from comScore, Justin Merickel of Efficient Frontier and Doug McMillen from Microsoft Advertising.
Using Advanced Segments From Google On Your Website
[2009-11-25] If you are using Google Analytics on your website then you should be aware of a feature called Advanced Segments. Advance Segments is a way to isolate and analyze specific parts of your traffic. If you want to know who and how visitors are coming into your site, but you want to see more than just 50% coming in from search engines, and 15% from direct traffic.
Building Links To Increase Your Search Engine Rank
[2009-11-11] Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.
Following The Basic Steps To Keyword Research
[2009-10-21] I speak to many small businesses working on organic search marketing. They usually understand the concept of keyword research, but often they miss a basic step that makes the difference between a successful search program and one that just bumps along without creating much of an impact.
How To Make Your URLs SEO Friendly
[2009-10-08] This is SEO tip number 31 in Vizion Interactive's continuing series of Search Engine Optimization tips. All our search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with using URLs that I like to call "SEO Friendly".
Build Links with Scrapers and RSS in Wordpress
[2009-09-16] When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I'll show you how you can use this to your advantage to build links with the anchor text of your choice.
Using Website Audits Can Provide Better Ranking Focus
[2009-09-02] In the past I have expressed some skepticism about the free website reviews that are available. Another aspect of this topic came to mind when I took part in a website audit online chat hosted by David Harry via his Huomah SEO Blog. I suddenly realized that there is a world of difference between the words review and audit.
Increasing The Usability Of Your Site For The End User
[2009-08-12] You don't have to be a website consultant to improve the user experience for your website. You just have to think like a new visitor. Every day we see sites that have been around for years, but continue to present information in a way that makes site navigation a mystery.
Finding A Host With Good Front End And Back End Support
[2009-07-22] Today we conclude the three-part series on choosing a web host provider. In Part I we looked at the cost factor as well as up-time guarantee claims from web hosting companies. In Part II we discussed a number of other factors that can mess with your site's performance in the search engines such as speed, bandwidth, server load monitoring, space as well as other necessities such as email and security. Finally, we'll look at FTP accounts, control panel access, tech support and both free and in-house hosting options.
How To Retain And Attract Visitors To Your Site
[2009-07-07] Over the past few weeks, Google have been running a series for website owners called "speeding up in a slowdown", where they discuss ways to grow your business in tough economic times. They're half way through the five week series so I've decided to pool together and share some of the best tips they've released so far.
How Page Rank Sculpting Effects Your Site
[2009-06-17] OK hopefully this will be the last time I talk about PR Sculpting on this blog…probably not. Matt Cutts published an interesting post about the technique SEO's understood as PR Sculpting today:
Canadians Feel Social Media Is More Comfortable
[2009-06-03] Delvinia recently released a study in which they try to determine the behavior and attitudes of Canadians towards Social Networks. Here is a summary of Delvinia's findings:
Ensure News Content Is SEO Friendly And Social Media Friendly
[2009-05-13] Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search.
Google Releases New Profile Search
[2009-04-22] Google must have big plans for Google Profiles. Just last week, it implemented a change that allows you to use a vanity URL and now we learn that Google will start showing said profiles in its search results.
How To Target Your Actual Audience
[2009-04-08] I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." So, I ask you Gaming873, why are you following me? Do you care what I have to say? And for that matter, what are you doing to engage others who might be interested in gaming? Oh, nothing? That's cool. Keep it up.
Find Others In Your Niche To Build Backlinks
[2009-03-25] A common way to get targeted backlinks to your site is to find others in your niche and request to exchange links. You may even want to compile a list of related sites and employ some link baiting tactics. Whatever your strategy, finding other sites in your niche can be tough, so here are 5 tips to help you get started.
Removing Duplicate Penalties
[2009-03-04] Upon further review of the new tag rel=canonical, that is used to let search engines know what URL you want indexed for any given page of your site, I can't find any reason why you wouldn't want to make it a standard part of every Web page on your site. This tag proactively handles a number of potential duplicate content issues.
Understanding The Good And Bad Of SEO
[2009-02-12] Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can't tell what is good useful information as opposed to silly ignorant and possibly hurtful bits.
The Hub And Spoke Strategy For Websites
[2009-01-28] Should You Have Multiple Websites? Or just one?
Ensuring Your Site is Advertiser Friendly
[2009-01-14] There are times when I'm maybe a little harsh on the lifestyle blogging community, but more than anything it's a Judge Judy kind of tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being lifestyle bloggers, doesn't mean everyone can.
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