• Google’s Click Free Policy Get’s An Update
    [October 5, 2015] Google introduced its “First Click Free” policy nearly a decade ago to help paywall-using publishers better monetize their content. It lets users see a little bit of content for free without giving them free access to everything. The idea is that users will pay (or register in some cases) to be able to view all […]
  • New Features Were Added To Instagram Direct
    [September 8, 2015] Instagram launched Direct in 2013 as a way to share images directly with specific people or groups of people as opposed to all of your followers. On Tuesday, Instagram announced a couple of improvements to it – the ability to send content via Direct directly from your feed and threaded messages.
  • 3 Key Learnings from the Pinterest Promoted Pins BETA
    [August 10, 2015] Recently, we received the opportunity to work with our clients and participate in the Pinterest promoted pins BETA. In this program we had the opportunity to promote pins using keyword targeting on a Cost-Per-Click basis. Buying on this new platform has been a learning experience for both us and our clients.  Based on the results we […]
  • Google’s Penguin Update Will Take Awhile To Release
    [July 16, 2015] Early last month, Google provided webmasters and SEOs with an update on what was going on with Panda and Penguin. The former was said to be coming in two to four weeks from that time, but that never happened. It’s still expected soon, but appears to have been delayed for technical reasons.
  • How Social Media Automation Can Encourage Engagement
    [June 8, 2015] When it comes to social media, there’s a widely held belief that automation is wrong and that all engagement should be human and one-to-one.
  • Bing Still Hasn’t Released Their Mobile-Friendly Update
    [May 19, 2015] In November, Bing principal program manager Mir Rosenberg wrote in a blog post, “We started probing web pages for ‘mobile friendliness’ and ranking web pages accordingly on our users’ mobile phones.”
  • Yahoo Lays Out Future Plans For Search
    [April 27, 2015] Yahoo held a conference call on Tuesday to discuss its Q1 earnings. Over the course of the call, CEO Marissa Mayersaid a lot about search in her prepared remarks before talking about the subject even more in the Q&A session.
  • Riff, Facebook’s New Video App Launches
    [April 6, 2015] Facebook launched a new app called Riff, which it describes as a “creative tool” for making videos with friends. And no, it doesn’t appear to be an April Fools’ Day joke. In fact, I’d go so far as to say it’s less of a joke than Slingshot. The app is actually available for both Android […]
  • 52 Content Marketing Experts Share Their Top 100 Content Tips
    [March 10, 2015] What made you click through to read this post (unless you’re reading this via RSS and already know what’s coming)? Was it because you’ve read other posts of mine, and trust me to deliver on the premise shared wherever that might be? Was it because someone shared it on Twitter, Facebook, etc., and you trust […]
  • Should You Focus on Social To Help Your SEO?
    [February 11, 2015] It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings? Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.
  • CES 2015: 50+ Highlights
    [January 15, 2015] Now that the Consumer Electronics Show is over, I’ve got a bunch of updates to share, and I’ll be spreading them out over the next week or so (and perhaps beyond if more comes up).
  • Your competitors are doing SEO
    [December 16, 2014] Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for […]
  • 20 Social Media Marketing Tips & Practices
    [November 24, 2014] On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”.
  • Twitter is Playing Nice to Become More Competitive |Social You Should Know
    [October 27, 2014] IFTTT Expands Twitter Marketing Opportunities The popular automation tool, If This Then That (IFTTT), has announced its partnering with Twitter to allow new actions to be triggered based on Twitter searches, Twitter mentions, and tweets from a specific location.
  • Why Ello Really Matters
    [October 9, 2014] By now you’ve probably started to hear rumblings about a new social network called Ello. I’ve been getting invite requests and questions about it over the last few weeks so I thought it might be time to weigh in. Ello is a simple, ad-free, social network created in part as a response to the current […]
  • Link Building Basics: Outreach
    [September 15, 2014] Welcome to another edition of my ongoing series here on Biznology – link building basics.
  • Your 3 Step Guide to SEO Content Analysis
    [August 26, 2014] One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep dive into the individual areas of a site on a regular basis, a search marketer is left blind in understanding where exactly success is working and […]
  • Marketers At Major Companies Weigh In On The Future Of Search
    [August 6, 2014] As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was.
  • 21 B2B Marketing Tactics Your Company Needs To Keep In Mind
    [July 9, 2014] Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit […]
  • Customer Driven – Episode #4 – Can Online Reviews Help Your Search Rankings?
    [June 18, 2014] Podcast: Play in new window | Download (Duration: 14:49 — 13.6MB) Online Reviews and testimonials can help get the word out about your business, but can they help with rankings in Google and Bing?
  • 24 reasons SEO and social media are inextricably linked
    [May 29, 2014] 59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website […]
  • 5 Ways to Drive New Traffic to Old Blog Posts
    [May 5, 2014] Do you want to drive more traffic to older blog posts? Here are five simple ways to dust those posts off and put them back to work for you. Chances are, you’re promoting your new blog posts. You share them on your social networks, you alert your email subscribers, you might even call your mom.
  • B2B Content Marketers Facing Familiar Problems in 2014
    [April 22, 2014] In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats […]
  • 18 reasons to listen to social media before you leap
    [March 19, 2014] Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2). Is there a similarity between companies that listen and achieve success? Decide for yourself.
  • Halifax Hit With Google Penalty
    [February 26, 2014] Google is getting tough. Unnatural links are being penalised, but it’s not just the small businesses that are being hit, there’s been a few bigger scalps recently.